Thursday 15 December 2011

Audience Profile


My audience are passionate, engaged and open minded music fans driven to continually discover new music, yet still enjoys to listen to their 60's vinyl's. 
My audience are very affluent, with a disposable income fitting in to the ABC1 category on the jicnar scale. 
My audience also has a similar taste in films as they do music. They enjoy a decent new action/thriller, however they do enjoy watching older films like the Godfather and James Bond. 
My audience also like to keep in good health. Always eating breakfast, regular snacks of fruit and vegetables, with a healthy meal at the end of the day. 
My audience likes to keep up with the fashion scene, spending a reasonable amount of money on their look. 
My audience does not have children, but does have a partner that they like to spoil with fine wines and jewellery. 
Music does not take over their life, however it is a passion that they hold deeply and they could not go a day without listening to their classic records and recent discoveries.  







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