Preliminary Project

College lifestyle is primarily targeted at college students, and aspirer's and achievers, connoted by the masthead. The picture boost is of an iconic figure that the target audience can relate and look up to. This improves the appeal of the magazine to college students, however the image of the man mixed with thecolour scheme connotes that the content is fundamentally aimed at males. 


The layout of the cover and the use of sans serif is relatively unsophisticated and unfixed, giving the magazine a more down market vibe, making it more accessible for college students. 
  










'More' is aimed at a female target audience, made up of aspirer's and , roughly aged ages 16+. This isconnoted by the CVI who is a recognisable  figure head. Also the colour themes of pink, white and yellow are generally associated with a female target audience, therefore making the magazine appeal to female college students.  
In addition to this, the posture of the picture boost is exuding confidence and glamour by direct eye contact with the camera and the 'in season' clothes being modelled. This is further complimented by theflushed left, smaller picture boost, aligned with theCVI, promoting the fashion content of the magazine.  
On the other hand the crowded layout and the minimal amount of serif font used considerably pulls the magazine down market, therefore making it more accessible to college students. 

The target audience for 'Closer' is young women, who range on the jicnar scale from D-E . This is connotedby the content, CVI's and colour theme. The layout of the magazine is unfixed and cluttered with the pictures bleeding off the page, consequently bringing the magazine down market. The mast head, which is also a wob is overlapped by the left flushed pull quote.


The CVI is a recognisable figure, but fundamentally towards women, as are the other smaller picture boosts, all containing womanly icons that are of general interest. The sans serif font brings the market of the magazine downwards towards the bottom end of the jicnar scale.